Social Media

How to Use Instagram Video to Promote Your ECommerce Brand

Instagram transformed from a photo-sharing app into an essential tool for businesses. Instagram video marketing is one of the most powerful ways for eCommerce brands to create brand awareness and expand reach. Creating and sharing captivating video content on this social network helps drive engagement and increase sales.

Thanks to Reels, Live videos, and video stories, not only large companies but also small eCommerce brands can win a marketing game without a huge budget.

How to promote your eCommerce brand using Instagram video

Instagram promotes video content, so crucial it is for eCommerce businesses to create and publish great video content. It can boost your overall engagement and increase sales. In this article, we will talk about some best practices for using Instagram Video for your eCommerce marketing. 

  • Show your authenticity instead of overly promoting

Instagram users love to know if would brand is authentic and approachable. They prefer quick and easy videos that can be filmed on their smartphones. So creating such kind of videos don’t demand much in terms of effort and time. Instagram users like short, casual videos that are fun. You can quickly capture some shots and post them as Stories, posts, and IGTV videos.

The best way to ensure your video generates engagement is to follow the latest trends on the platform. Don’t duplicate but come up with something unique that matches the latest trends.

  • Post regularly

Consistency is key to many marketing stages, and posting Instagram videos isn’t an exception. It will be smart to mix up the types of Instagram videos y as well as what you feature in each video. Some videos may be more product-focused, while others can share your brand story and build authentic audience connections.

If there is a time when you don’t have new ideas, try sourcing from user-generated content. Costumers reviews or their video content can be a huge source. Don’t forget to ask for permission and give credit to them when sharing user-generated content. 

3. Share a compelling brand story

Instagram videos are an excellent platform for sharing your brand story. Focusing on your story is vital, especially for today’s consumers, as they prefer to build emotional connections with brands. They want to know that they share similar values. You can share your brand journey on Instagram from the beginning interesting behind-the-scenes videos.

People like to watch videos that have a story rather than a plain promotional message. See that your video narrates a story around some characters and conveys emotions along with your brand message. This will ensure your viewers can become loyal customers.

4. Promote your brand and products

It’s correct that you should be overly promotional, but Instagram videos can help you make sales directly. One of the main goals for you is to share your offers and deals with a large number of people. Reels are a great way to share information between your current customers and larger audiences of people who haven’t been to your store yet, don’t make your video too promotional. 

Typically Instagram’s users want to discover new brands and products. 

Working cleverly, you can turn Instagram video views into sales. The best part is Instagram allows users to finish a purchase without actually leaving Instagram. Another version is to drive viewers back to your website by guiding them on your business’s Instagram page.

You can also think of buying video ads. Use the content you’ve already shared organically and target a new audience by demographic and interests.

Final thoughts

You can’t deny the importance of both social media and video content if you have an eCommerce brand. It would be best if you had a strategy for using opportunities that give different Instagram video forms. The critical step is to create a connection with your audience instead of constantly promoting your products. Consistency is important, so always try to find fresh and creative ideas. It will be great to remember that you should tell your unique brand story. As the main goal is selling, you should do it in a clever and organized way. By implementing these steps, you successfully your eCommerce brand.

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